Verizon Mother’s Day Surprise

Verizon
ART DIRECTION / DESIGN

Mother’s Day interactive video featured in high-profile ad buys including NBC.com. The video introduces the viewer to a dad who is reminded of Mother’s Day and uses his smartphone to text his kids. At that moment the viewer is presented with three choices (picture above). The dorm door tells the story of his daughter who surprises mom by booking a trip home through her tablet, the tent tells the story of the son who is camping and surprises mom with a live video of the sunrise, and the fridge tells the story of the kids at home who use a tablet to bake a cake for mom.

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